Tuesday, March 29, 2011

"The End of History"

It is truely strange to imagine what kind of individual thought this one up. But yes, it was an actual product, not a gimmick. The taxidermy models of squirrels and other rodents became beer bottles to package and sell the strongest beer ever made by the company called "Brewdog". Here is a bit of background on it: "The End of History, at 55%, is the final instalment of our efforts to redefine the limits of contemporary brewing. This blond Belgian ale is infused with nettles from the Scottish Highlands and Fresh juniper berries. Only 12 bottles have been made and each comes with its own certificate and is presented in a stuffed stoat or grey squirrel. The striking packaging was created by a very talented taxidermist and all the animals used were road kill. This release is a limited run of 11 bottles, 7 stoats and 4 grey squirrels. Each ones comes with its own certificate of authenticity.In true BrewDog fashion we've torn up convention, blurred distinctions and pushed brewing and beer packaging to its absolute limits. This beer is an audacious blend of eccentricity, artistry and rebellion; changing the general perception of beer one stuffed animal at a time. The impact of The End of History is a perfect conceptual marriage between art, taxidermy and craft brewing. The bottles are at once beautiful and disturbing – they disrupt conventions and break taboos, just like the beer they hold within them."


So there you have it. Very strange...
and certainly offensive to many. But wouldn't you rather know about this than not? I would.


If you are interested in checking out other offerings by this company, their website is: http://www.brewdog.com/beer.

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