Monday, January 31, 2011

Snowy Weather Fund at La Paloma Sabenera (please help out if you can!)

Dear Friends and Customers:

The stormy weather we’ve been experiencing this winter has played havoc with La Paloma Sabanera. We’re struggling right now as we’ve lost several days of business between the holidays, furlough days, and the inclement weather. January is normally a slow month anyway and coupled with the additional off days in sales has severely hurt our bottom line. When we re-opened La Paloma, we did so right at the beginning of a severe recession. We’ve managed to remain open through a difficult economy because of your support. When you need a place to get away from the office, we’re here. You meet your friends and clients at La Paloma because of our friendly atmosphere. You recognize that La Paloma is unique and plays a vital role in Hartford’s artistic community. There is simply no other place like us. We’re a small local business so you know that your support means support for our community and the people who live here. It keeps the Hartford economy growing. However, we are more expensive to operate and don’t have the deep pockets that the chains have. Our business is run much more like a non-profit than a for-profit enterprise. That is why we are appealing to you. There are several ways you can help.

1. We’ve set up a snowy day fund in the store. You’ll see the bright red box on the counter. Please drop off donations of any amount.

2. For those who can donate $50 or more, you will receive a gift card for 10 free coffees.

3. Please stop by Monday - Friday 7am to 6pm and Saturday 9am to 3pm and support us by purchasing coffee and food.

4. Encourage your friends and colleagues to come down if they haven't been before.

We wouldn’t ask this of you if it weren’t absolutely necessary. Remember, every drop counts! Thanks and we’re going to get through this together!

-Virginia Iacobucci (owner of La Paloma)

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